CARLSTADT, N.J.–Pantone has announced the Spring/Summer 2014 edition of the Pantone View Color Planner. This multi-discipline, seven-palette color forecast, titled Portal, highlights the key palettes for womenswear, menswear, active wear, cosmetics and lifestyle, as well as industrial and graphic design.
“Color has the power to stimulate consumer emotions and influence purchasing decisions. As today’s consumer becomes increasingly color savvy, it is critical that color remains a pivotal part of any design strategy,” said Laurie Pressman, vice president of the Pantone Color Institute. “The Pantone View Color Planner forecast not only provides fresh and unexpected color combinations needed to capture the attention of the consumer, but also the context, material and product direction for how the colors can be used.”
According to Pantone, Portal reveals a continued interest in bold colors, “however, the overall feeling has evolved to be more mature and refined.” In addition, pastels are split into two directions, “a shaded grown-up version and a stronger, floral-scented palette, which works as a frame for brights and neutrals.” Grays serve as “skeletal bones,” used across the palettes and fleshed out by other colors. Blue continues to suit everyone, inspired by a crystal tone; metallics help lift the less colorful palettes with their reflective and light-carrying properties; black works as a background color; and “pink gains importance this season as an emotional and complex color with an extensive range of tonal possibilities for both men and women.”