KENNESAW, Ga.-Invista has appointed Christopher Basinger as sales and marketing manager for Dacron fiberfill in North America.
Basinger is responsible for leading the sales and branding of Invista’s Dacron fiberfill products for the North American bedding industry. He reports to Roberto Fontanillas, Dacron global business director. He has succeeded Donna Kelloway, who retired this summer.
In announcing the appointment, Fontanillas cited Basinger’s “varied experience and deep knowledge of branding and retail market dynamics.”
Before joining Invista, Basinger held executive positions in retail sales and marketing, textiles manufacturing and research and development for Hanesbrands, Newell Rubbermaid and Unifi Manufacturing.