SHELTON, Conn.-Latex International has debuted its revamped website at latexintl.com.
The site features Latex International’s new logo, soft blue and green colors, and the tagline “Talalay Latex—Lift, Relax Relieve.” It also includes information on latex beds, such as how to buy a bed and how latex is used. The site’s product finder pinpoints brands already offering latex mattresses, mattress toppers and pillows.
Photos, videos, graphs and downloads of product descriptions are also on the site. “Our goal is to better educate both consumers and the bedding industry to the wonderful benefits of latex—what it does to lift your body and relieve tension and pressure for a healthy sleep—rather than focusing on the technicalities of what latex is,” said Tom Eisenberg, vice president of strategic marketing for Latex International.