The mirror and wall decor categories continue to attract new players, and Safavieh is the latest manufacturer to break into this category. At the Las Vegas Market Safavieh debuted its mirrors and wall candle holders, a grouping of about 100 SKUs strong, said Jonathan Yaraghi, furniture manager. The addition was due to “customer demands,” he said. Overall the company has 30,000 SKUs, and the new mirrors and wall decor bring “another element to customers.”
“Wall decor and accessories are a natural extension for the Safavieh brand, taking us one step closer to our goal of becoming a total lifestyle source in home decorating,” said Arash Yaraghi, principal, Safavieh. “We have been selling this category in our retail stores and it is growing. We felt the time was right to launch a collection for our wholesale customers.”