HICKORY, N.C.–Hickory Springs Manufacturing Company has hired Richard Frank as its new vice president of international sales.
At Hickory Springs, Frank will be responsible for growing Hickory Springs’ business in international markets as well as adding value to the clients and marketplaces the company already serves.
Immediately prior to joining Hickory Springs, Frank was the marketing director of Global Sales Vista, a company he founded to help grow Asian and Canadian clients in the lighting industry. Previously, he spent five years as director of international sales for GE Lighting Solutions and has over 30 years of experience directing the international sales and marketing of companies in the broadcast systems, packaging machinery, polymer materials and weighing systems industries.
“Richard’s 36 years of experience in international sales and marketing will be extremely valuable in helping us develop new markets and revenue streams for Hickory Springs,” said Dwayne Welch, executive vice president and chief sales and marketing officer of Hickory Springs. “Richard’s leadership will help us execute our global initiatives to expand the company’s footprint in key international markets where Hickory Springs components add significant value to the industry segments we serve.”