ST. LOUIS–Bruce Frenzel has been appointed to the newly created position of vice president, merchandising and strategic accounts for Broyhill Furniture.
Frenzel will lead Broyhill’s case goods product development and merchandising team. Frenzel also will head up the sales team focused on Broyhill’s key strategic retail partners. Frenzel reports to Mark Stephens, president of Broyhill Furniture.
“Adding an industry professional like Bruce Frenzel to Broyhill is strengthening our entire team,” Stephens said. “We look forward to leveraging his sales leadership and product expertise in case goods.”
Frenzel most recently served as vice president, sales and marketing for Thornwood Furniture, a case goods manufacturer. Prior to that, he was vice president of sales and marketing for Huntington Furniture.