LAS VEGAS–Today World Market Center kicks off its referral program that rewards sales representatives who refer new, qualified buyers to the Summer Las Vegas Market. In addition, Las Vegas Market will bring back its Rep Appreciation Day during market by hosting a summer barbecue and networking event for reps in the courtyard on Sunday, July 29 from 12 to 2 p.m.
The Rep Rewards program gives manufacturers and independent sales representatives an incentive to bring their buyers to Las Vegas Market. The program in January generated 900 unique buyer referrals, half of which were furniture/home décor stores and the other half gift retailers. The program saw a 62 percent increase in participation compared with the 2011 Winter Las Vegas Market.
“While we are thrilled with the increased participation in the Rep Rewards program and the new buyers that were uncovered and invited to market, we need reps to continue to be actively involved throughout the year in bringing these accounts to market,” said Tom Mitchell, president of furnishings for International Market Centers, parent company of World Market Center Las Vegas. “We are looking forward to more momentum and even greater participation for the Summer Market, and pleased to bring back the popular networking event that the reps enjoy before the start of market week.”
At the close of the January Market, World Market Center Las Vegas awarded an independent sales representative — Sean Sullivan of Imagine That!, a manufacturers’ representative company whose product offerings range from gift and home accessories to jewelry and personal care products — with the $5,000 grand prize. He was randomly selected from 162 representatives who participated in the Winter 2012 Rep Rewards Program. “I was in disbelief I won the five grand,” said Sullivan, who referred 22 buyers to 2012 Winter Market. “I was excited at first but it wasn’t until later I really felt surprised and blessed to be so lucky. I definitely can’t say I never won anything anymore.”
To participate in this program during at upcoming Las Vegas Market, July 30 to Aug. 3, representatives can download the referral form and submit up to 25 qualified retailer names per representative. Rewards are limited and available while supplies last.