ST. PETERSBURG, Fla.-Anne Martin-Vachon has been named chief merchandising officer for HSN.
Martin-Vachon, who will assume her new post on May 14, will be in charge of product development, assortment, packaging, pricing, category expansion and the merchandising of HSN brands across all product categories. In addition, she will set HSN’s overall merchandising strategy and development of brand partners, along with working closely with the company’s executive team to determine investment opportunities to expand and complement its merchandise assortment. She will report directly to CEO Mindy Grossman.
Martin-Vashon will join HSN after serving as chief marketing officer for Nordstrom. Her career also includes positions as president and CEO of Lise Watier Cosmetiques, chief marketing officer of Bath & Body Works and a variety of roles with Procter & Gamble in beauty, global cosmetics and branding for a number of household and personal-care brands in P&G’s portfolio.