ATLANTA-AmericasMart, looking to fuel its growth in the global trade show arena, has appointed Douglas Broward to the newly created office of AMC senior vice president/branding.
Broward is charged with creating and sustaining AmericasMart brand continuity across all shows, markets and business lines through all marketing communications channels and in the AmericasMart on-site brand presence.
Broward previously served as chief creative officer at Grizzard Advertising, which is part of the global advertising and marketing firm Omnicom Group.
“Douglas brings his creative prowess to bear on every aspect of our business. He will help lead the charge to express AmericasMart in cutting-edge, harmonious ways through all internal and external expressions of our brand,” said Jeffrey L. Portman, Sr., president and chief operating officer of AMC.