CAMBRIDGE, Ontario–Catherine Arkema, former design manager with Natura World, has left the mattress and bedding manufacturer to launch her own design studio, Sketchbook Design.
The new company provides business services that encompass brand development and messaging, website design, brochures, logos, market and trade-show support and point-of-purchase creation to the furniture industry. It is targeting small businesses that have no in-house design team, and larger companies that need additional support during periods of high demand. Sketchbook Design has also partnered with Mustard Seed Communication to meet the copywriting needs of its clients.
In addition to her experience with Natura, Arkema also worked at CFM to create materials for Lowe’s and Home Depot, and has collaborated with graphic designers in a studio environment.