CARLSBAD, Calif.–Wine accessory company Vinturi has appointed Carla Hunter as its new director of consumer marketing.
“In this newly created role, Ms. Hunter will lead and develop the global sales and marketing plan for housewares and other retail channels,” said Rio Sabadicci, inventor of Vinturi products and CEO of Vinturi, Inc. “She will guide the direction of the business and its marketing communications and public relations initiatives that will increase product and brand awareness among consumers.”
Hunter will direct all branding and marketing initiatives for the company’s products as well, which include the original Vinturi Red Wine Aerator, the Vinturi White Wine Aerator, and the newly released Vinturi Spirit, which instantly aerates fine liqueurs and spirits. Hunter, who reports to Sabadicci, will oversee all marketing programs at Vinturi, Inc. as well as the implementation of strategic partnerships, special events and initiatives, the company said.
Hunter most recently served as the marketing director for Snapware Corporation, and has held similar positions at Mastrad, Inc., Zyliss USA (now DKB Brands) and Con Agra.