NEW YORK–Springs Global has formed a partnership with celebrity chef Paula Deen on a line of home furnishings.
The collection, scheduled for a debut in spring/summer 2012, will include bedding, bath products, lighting products and decorative accessories that will be “affordably priced,” according to a Springs statement. The design will reflect Deen’s “down-home style” and “southern charm and sensibility.” Joe Granger, president of Springs Global, described the “spirit” of Deen’s brand as “charming, humorous, inspiring and very American.”
With this agreement, Deen has joined Diane von Furstenberg, Nate Berkus and Espacio Sami Hayek as recent additions to Springs’ portfolio of brands.