WOOLRICH, Pa.–Woolrich, the Original Outdoor Clothing Company, announced the promotion of Nick Brayton to director of domestic licensing.
Brayton will be responsible for directing all domestic licensing business including accessories and home furnishings. Additionally, he will be responsible for product development, sales and marketing, merchandising and management of domestic licensees.
Brayton is a seventh generation descendent of Woolrich founder John Rich. He joined the company in 2006, shortly before the passing of his father, Roswell Brayton, Jr., then chief executive officer of Woolrich, after completing his law degree at the University of Northern Kentucky.
“Woolrich is a part of my life blood,” Brayton said. “I’m very proud to be continuing the family tradition of keeping Woolrich a family owned and run company.”
Previously, Brayton was responsible for managing the Woolrich Accessory Licensing business. Sharon Kepley, licensing manager of home furnishings, will report to Brayton.