TRINITY, N.C.–Jamie Piper has been named director of marketing communications for Sealy.
Piper is now in charge of leading and directing the overall marketing and strategic planning programs for the mattress manufacturer’s entire brand portfolio, and manages Sealy’s corporate communications. She reports to Jodi Allen, Sealy’s chief marketing officer, and succeeds Margo Borgione, who has been named to the newly created position of director of retail experience—in which she oversees Sealy’s efforts to support its retail customers and strengthen its relationships with its dealers.
Before joining Sealy, Piper worked for Whirlpool, leading the company’s marketing efforts for its brands in the cooking, refrigeration and dishwasher product categories.