NESQUEHONING, Penn.–E.L.K. Lighting has named James Ashley to the new position of vice president of sales and marketing, reporting to Brad Smith, chief executive officer.
Ashley will manage the sales representatives for the company’s brands—E.L.K. Lighting, Landmark Lighting and Dimond Lighting—as well as set up offices on the West Coast to better serve the needs of the West and Midwest customer base.
Before joining E.L.K. Lighting, Ashley was vice president of sales for Casablanca Fan Company, where he was for seven years. He also had an extensive career in similar capacities with Eastman Kodak.