CLEVELAND–U.S. demand for outdoor furniture and grill products is expected to reach $7.2 billion in 2013, growing at an annual rate of 3.9 percent through that year, according to research conducted by The Freedonia Group.
In a statement commenting on the new study, titled “Outdoor Furniture & Grills,” Freedonia said this market will take advantage of the growth in the number of households and the rise in popularity in outdoor living. The market-research firm cited trends such as “staycations,” in which consumers spend more time vacationing at home; and “outdoor rooms,” involving the use of furniture, designs and decorations specifically intended for outdoor living spaces.
Grill sales will benefit from demand for more expensive and highly featured grills, while furniture sales will receive a boost from demand for metal furniture, cushions and covers, according to Freedonia. The trends that may act to slow this category’s growth include “retrenchment” in consumer spending and increases in imports of less-expensive outdoor products, the company said.
