DALLAS-Jason Needleman has been named chief executive officer of Peacock Alley.
Needleman thus assumes charge over the luxury-bedding manufacturer’s overall strategic leadership, business development and operations. Mary Ella Gabler, who founded the company 37 years ago, has become chairman.
Needleman’s most recent position was as vice president of ReelFX, in which he oversaw commercial business development and headed the launch of an online game for children, according to a statement from Peacock Alley. He served as president of Peacock Alley from 2003 to 2005.