GONZALES, La.–Crown Crafts has reached an agreement with Procter & Gamble to create a line of infant products under its Pampers brand.
The products will include infant bedding, blankets, bibs, bath goods and slings. They will be developed by Crown Crafts Infant Products and Hamco, both wholly owned subsidiaries of Crown Crafts Inc. A company statement said the products should be available for distribution to retailers by spring 2010.
E. Randall Chestnut, Crown Crafts’ chairman, president and chief executive officer, said the P&G license agreement “is a continuation of our efforts to offer differentiated products and to further access the infant-products market.”
