VANCOUVER, B.C.–Art In Motion announced that North American framers, who service boutique independent retailers, will for the first time in eight years be able to purchase prints directly from the company.
Art In Motion will continue to sell directly to larger independent retailers, but will not compete with their new partners at the boutique level, the company said in a statement. Larger independent retailers will be able to take advantage of Art In Motion’s customized in-house programs and manufacturing capabilities of ICA Home Décor.
“Our goal is to support our artists and market their talent to the broadest channels of distribution,” said Tara Fortunato, chief merchandising officer of ICA Home Decor. “For almost 25 years, Art In Motion has built its reputation as an artist’s company. This strategy allows us to focus on creating and distributing more images around the world, growing both our print and licensing businesses.”
ICA Home Decor, parent company to Art In Motion, and its brand of wall decor, Intercontinental Art, will continue to be the exclusive distributor of Art In Motion prints to national retailers in North America. “We will continue to work closely with our current publishing partners on developing collections for national accounts and will be showing in Atlanta this January,” Fortunato said.
