NEW YORK–The Trump Corporation has appointed Evelyn Choi director of global licensing.
Choi has assumed responsibility for managing the Trump Home brand of furniture, mattresses, lighting and room decor. She is also in charge of identifying and securing new licensing opportunities for the Trump global brand. She reports to Cathy Hoffman Glosser, executive vice president of global licensing, and succeeds Sara Nemerov, who has left the company.
Before joining Trump, Choi was senior manager of licensing and new business development at Vera Wang, in which she oversaw the designer’s relationships with licensees such as Serta, which recently launched the Trump Home collection of mattresses as well.