NASHVILLE, Tenn.—Oreck has selected The Buntin Group as its media agency of record for the vacuum-cleaner brand’s Oreck Clean Home Center retail locations.
Buntin will assume charge over Oreck’s media strategy and execution for the company’s 75 corporate-owned retail stores and provide media support for Oreck’s 354 franchise stores. In a joint statement from the two companies, Donna Smith, Oreck’s director of retail marketing, said Buntin is “the right partner” for the vacuum brand in realizing its goals for the “tremendous growth potential” in Oreck’s retail business.
Noting that Oreck recently introduced a line of allergy-control bedding products and a UV-C upright vacuum that eliminates microscopic germs and bacteria, Jeffrey Buntin Jr., president and chief executive officer of Buntin, said Oreck’s retail concept is “a one-stop location for people to obtain the advice, information and products” geared toward allergy sufferers, pet owners and parents of toddlers.
