NOVATO. Calif.–Kuhn Rikon has announced that it will promote its best-selling kitchen tools in its consumer advertising campaign this year, a combined ad buy that will reach more than 4.3 million consumers who love to cook, a release said. The magazines include Cooking Light, Cooking with Paula Deen, Every Day Food, Fine Cooking and Cooking Pleasures.
The ads will include “Whip Up Some Fun,” which showcases the company’s multi-colored Silicone Rainbow Whisks. Its new Corn Zipper, Kitchen Shears, Vase Cruet and other products that will be seen at the upcoming International Home & Housewares Show will also be featured in this campaign.
“We’re promoting items that are selling in today’s economy,” said Rudy Keller, president, Kuhn Rikon USA. “More people are cooking at home versus going out to eat, and the right gadget is a simple, easy purchase that will bring them into a store.”
In addition, the company said that its Easy-Squeeze Garlic Press has been named the “Hands Down Favorite” among 12 competitive models tested by Cook’s Illustrated, as reported in its Winter 2009 issue, a release said. This model, which reduces the force needed to press fresh garlic by 60 percent, was designed exclusively for Kuhn Rikon by Swiss designer Phillip Beyeler.