NEW YORKâThe Sharper Image has signed a licensing agreement with Emson USA, a manufacturer and direct marketer, for a line of small kitchen appliances.
The initial launch of the five-year agreement is the Sharper Image Super Juicer, which is now available at retail and through television. Products under development include blenders, coffeemakers, cookers and other small electrics. These new products are scheduled to appear at specialty stores and department stores this fall.
Since its acquisition by Hilco Consumer Capital, Gordon Brothers and Bluestar Alliance in May 2008, Sharper Image has positioned itself as a brand for a number of product categories. It signed a licensing deal with HoMedics for a line of personal-care products last October, and reached an agreement with London Luxury for a line of bedroom textile products in January.
