ROSEMONT, Ill.–Participating in the 2009 International Home + Housewares Show is a cost-effective expenditure according to cleaning and home organization exhibitors quoted in a release from the International Housewares Association, the organizers of the show.
The show, set for March 22-24 at Chicago’s McCormick Place, will attract more than 20,000 buyers from around the globe.
David Stone, president of Sterilite, believes that it is in tough times like these that both suppliers and retailers should use trade shows to meet their needs of the consumer.
“For five decades, Sterilite has taken full advantage of the opportunity to meet with customers and potential customers at the Housewares Show,” Stone said. “We use our time at the show to share ideas on how to create and sustain a successful business together and always leave Chicago with a long list of projects and opportunities for follow up.”
James Glenn of Whitney Design agreed. “In today’s tough environment, Whitney Design looks at the Housewares Show as an opportunity rather than as an expense,” he said. “When times get tough, there are several roads that you can take as a company: You can pull back or you can look for opportunities to improve. We look at the Housewares Show as that opportunity to make improvements.”
The International Home and Housewares Show “is our one marketing event of the year,” said Bruce Kaminstein, president, Casabella Holdings LLC. “We will be unveiling many new products. This is the time for our industry to spread its wings, to capitalize on our innovative culture and deliver that innovation to the consumer.”
For more information about the show, its educational seminars, special events and exhibits, please visit www.housewares.org .