CALHOUN, Ga.–Surya has named Seth King to vice president, sales and marketing, and Al Mortensen to creative director.
Previously vice president, business development, King will continue to work with overseas factories for production and distribution of product in his new role as well as remain an integral part in developing the company’s accessory lines. In addition, he will continue to cultivate relationships with the company’s retailers and wholesalers, as he expands the marketing department and works on implementing a new strategy for Surya.
Formerly the director of visual merchandising, Mortensen has been named creative director, where he will become directly involved in the color trends of the product lines, design direct the creation of new graphics and photography, and broaden the scope of in-store merchandising and display rack programs. He will also be the design liaison to Surya’s major furniture partners.
