HUNTINGTON PARK, Calif.–Lighting manufacturer Nova has launched its new Web site to better showcase its lifestyle line and is found at novalamps.com.
The site is divided into four sections: Nova, featuring lifestyle designs; Nova Art Studio, showcasing handmade, contemporary wall, freestanding and illuminated art; Jon Gilmore Designs, a line of hand-brushed aluminum wall decor and furniture; and American Lamp Company, a group of floor and table lamps ranging from traditional to Southwestern designs.
Trade customers can log onto the password-protected portion of the site to search the latest designs in all of these categories. Many of the products are also shown in lifestyle settings to assist in merchandising and sales ideas. In addition, consumers will be able to purchase items through the site, check availability and track order shipments.
“At Nova, we are passionate about innovation and as we have grown, we have built a loyal customer base that truly values original design,” said Daniel Edelist, chief executive officer. “Our new site offers an ideal way to keep our current and prospective customers up to date on our ongoing product developments.”