STAMFORD, Conn.–Cuisinart has launched what the company has described as its “most comprehensive marketing campaign to date,” with a heavy Web presence and advertising in a variety of media.
The campaign includes access to Cuisinart podcasts, a recipe box and videos. In a Cuisinart statement, Mary Rodgers, director of marketing communications, said the goal of the Web component “is to provide our customers with the latest tools to help make their lives easier in the kitchen. The company’s expanded Web activities will engage consumers and perpetuate the sense of family and community that customers have come to expect from Cuisinart.”
Also part of the new campaign is national print and television advertising, which will center on Cuisinart products such as the Fully Automatic Burr Grind & Brew coffeemaker, the Griddler indoor grill and the Premier Series Food Processors. The print portion will involve ad placements in epicurean and lifestyle magazines, as well as other leading publications. The TV campaign will include national prime-time placements on cable channels and is scheduled to run from mid-November through the end of December. Also part of the TV element is national distribution of its Griddler infomercial, which debuted in September.
