WHITE PLAINS, N.Y.–Now that the Gourmet Housewares Show has a new place and time, it will unveil a marketing campaign to reflect those and other changes with “eye-catching graphics and tongue-in-cheek copy,” according to a statement from show organizer GLM.
Created by the show’s advertising agency, Eric Mower Associates, the campaign will be seen in advertisements, direct mail, email communications and the show’s Web site, beginning in early November.
Scheduled for Aug. 8 to 10, the show is returning to San Francisco’s Moscone Center next year, and the new campaign “mirrors the high-end, design-forward objectives” it hopes to achieve there. It will incorporate such colors as fuchsia, turquoise, topaz and emerald in tie-dyed patterns in order to attract more design-oriented, high-end companies, the statement said.
