NEW YORK–Iconix Brand Group, Inc. has entered into a licensing agreement with Jay Imports for its Royal Velvet brand to create a collection of Royal Velvet home fragrances including candles and diffusers that will debut at the New York Tabletop Show next week.
Product offerings will include pillar candles, candle jars, votive candles, diffusers and home fragrance gift sets. The inspiration for the candle colors comes from the Royal Velvet towel program, which offers 24 hues to consumers. Scents will focus on a “natural, homegrown” feeling, the company said. Initial scents will include cedar, teakwood, azure sea, sweet persimmon, and amber spice. Scents will coordinate color wise.
Retail price points will range from $3.99 to $19.99.
