ROCK HILL, S.C.–Springs Creative Products Group has formed a licensing partnership with Nickelodeon & Viacom Consumer Products.
The agreement permits Springs Creative to incorporate Nickelodeon and Nick Jr. properties into its line of retail fabrics and craft kits, including the Room Decor Kits and the trademarked Make It Yourself! Fleece Throw Kits. Among the properties available to Springs Creative are SpongeBob SquarePants, iCarly, The Backyardigans, Blue’s Clues, Go, Diego Go, Dora the Explorer, Ni Hao, Kai-lan and WonderPets!
Mike Boylan, president of the consumer-products unit at Springs Creative, said the company plans to use the new license to develop new products that offer “great value” to the company’s customers.
