HIGH POINT, N.C.–Merchandise Mart Properties and the International Textile Market Association have signed a new five-year agreement to continue to co-host Showtime, the fabric trade show.
Under the terms of the new agreement, Merchandise Mart and the ITMA will work together to identify and attract new segments of the fabric industry to build attendance for Showtime events. Merchandise Mart will also support the ITMA Education Foundation in its publishing efforts, seminars, internships, design competitions and other initiatives.
A statement from both organizations said the December Showtime will feature a new “Eco” area, designed to provide an educational forum about sustainability practices that could benefit fabric companies, their customers and the environment. The statement said the new area is part of the strategy to increase Showtime’s attendance and exhibitor number.
