MIRAMAR, Fla.–Applica, the manufacturer of the George Foreman line of grills, has debuted “Knock Out the Fat With George,” a Web show involving the efforts of four people to lose weight through grilling.
The four contestants will document their experiences in grilling and weight loss through video diaries, blog posts and Web chats. A statement from Applica said viewers will be encouraged to interact with the contestants, and will be able to upload and rate recipes, as well as find grilling advice and healthy-eating tips. The George Foreman grills have long been positioned as fat-reducing means of grilling.
The first episode debuted on July 8. There will be six episodes in all, running through December.