NEW YORK–CHF Industries has signed an exclusive licensing and consulting agreement with Nicholas Graham, founder of Joe Boxer, to create new CHF brands for home-fashions products.
Under this multiyear agreement, CHF will be the master licensee for bedding, bath and window products developed with 100 Minute Co., Graham’s firm, described in a joint statement from the two companies as a full-service brand-development and strategic-planning agency for consumer products. Frank Foley, CHF’s chairman and chief executive officer, said the first brand and product program will be introduced in September, as part of the company’s back-to-school presentation, for delivery in spring 2009.
Foley also said new brands would be developed based on consumer research and collaboration with Graham, and will be brought to market every six months.
