CANNON FALLS, Minn.–Midwest has debuted e-catalogs, the first phase of a new initiative to provide convenient, online tools for independent retailers.
Midwest’s e-catalogs feature all products introduced during the summer 2008 shows in its Seasons of Cannon Falls, Colonial Candle and Delight brands. The e-catalogs feature a new, advanced search function, allowing retailers to view and search products with the click of a mouse, including product images, descriptions, sizes and pricing. Buyers can build personalized wish lists that can be e-mailed to a Midwest account manager to place an order or reorder, or request images.
Midwest will introduce the next phase of its e-toolbox, including additional online display and event tools and more catalogs, throughout the year.