NEW YORK–Homestead, Li & Fung USA’s home-fashions division, has reached a licensing agreement with Burlington House, the division of International Textile Group, to produce a Burlington House-branded home-lifestyle collection.
The line will include all categories of home-textiles products except floor covering. David Greenstein, president of Homestead, described this agreement as a “master license” that will involve Homestead producing Burlington-branded top-of-the-bed products, bath products and window treatments. Greenstein also said the license will later extend into non-soft home items such as decor products and tabletop merchandise.
The Burlington House name has had a convoluted history since the beginning of this decade. In 2002, according to J. Derrill Rice, president of Burlington House, Burlington Industries sold the brand’s finished-textiles business and the right to use the Burlington House name to Springs. Later that year, Burlington Industries filed for Chapter 11 bankruptcy protection, and the following year it was bought by W.L. Ross & Co., which combined it with Cone Mills in 2004 to form International Textile Group. Springs’ rights to use the Burlington House brand names expired in 2007.
