ONEIDA, N.Y.–Greystone Brands has reached a licensing agreement with Oneida, the tabletop manufacturer, for a line of small kitchen electrics.
According to an Oneida statement, Greystone will develop “a wide range of small-electrics products for home kitchen use” under the Oneida brand. A statement from Greystone said the company will finalize the specific products for the Oneida brand over the next couple of weeks.
The new license is the latest in a number of significant programs Greystone has developed since the beginning of the year. Recently, the company introduced licenses with George Foreman for a line of personal-care and home-cleaning products, with Bugatti and Royce for kitchen electrics, and with Jacuzzi for personal-care products.
