DALLAS–American Leather has appointed trend expert and consumer behaviorist Amy Archer as director of merchandising, a new post.
Archer has experience in manufacturing and retail, from sales to merchandising, with a specialty in retail and consumer trends. In 2006, Archer was nominated for the WOW Award, which recognizes business leaders that have contributed to the success of the home furnishings industry. As trend expert, Archer has appeared on various television shows, in videos and in print media.