CHICAGO–Coinciding with the release of three new gourmet collections featuring clad metal—Anolon Anodized Clad, Anolon Chef Clad and Anolon Ultra Clad—Meyer Corp.’s Anolon cookware brand has launched its latest marketing campaign, “Creating a Delicious Future with Anolon,” at this week’s International Home & Housewares Show.
Anchored by a special partnership with the non-profit organization Earth Pledge, Anolon is now the exclusive cookware sponsor of Earth Pledge’s Farm to Table initiative, which educates consumers about food and agricultural issues and the benefits of sustainable cuisine. Anolon will participate in Farm to Table’s nationwide expansion.
Other products launching this week are designed to benefit Farm to Table. In the new Anolon Anodized Clad and Anolon Chef Clad collections, $10 from every purchase of the family-size, 5-quart covered sauté pan with helper handle will be donated to Earth Pledge in support of Farm to Table.
“We’re very proud to announce our association with Earth Pledge and their esteemed ‘Farm to Table’ campaign, which is at the forefront of one of the hottest lifestyle movements in American society, and certainly one close to the hearts and minds of our gourmet-minded Anolon consumer,” said Suzanne Murphy, vice president if marketing for Meyer Corp. U.S., in a statement.