EDEN PRAIRIE, Minn.–Lenox Group Inc. plans to pursue a strategic licensing plan and develop a portfolio of new brand-building licensed products. It has appointed IMC Licensing to help develop strategies, and identify and develop licensing opportunities for the Lenox brand.
“[Licensing] will generate profitable new opportunities for an American icon brand well known for quality, design and innovation,” said Marc Pfefferle, interim chief executive officer, in a statement. “We expect to deliver to our customers the great attributes of the Lenox brand in many more product categories for their everyday living, home entertainment and gift-giving occasions.”
