NEW YORK–Murray Feiss Lighting, a Generation Brands company, has relaunched its Web site with new features aimed at driving business to its dealers.
The consumer-friendly Web site, feiss.com, is designed to make it easier for consumers to navigate and find the products they’re looking for, officials said. There are links to the individually branded designer sections—Martha Stewart and Bob Mackie—of the Web site. Romance copy introduces each collection, and consumers can zoom in to enlarge an image to clearly see the product’s finish and texture, then copy it and e-mail it. The dealer locator feature is repeated in several places.
Additionally, there’s a password-protected dealer subsite where Murray Feiss customers can track and check on orders, and get information on products.