NEW YORK–Paul Raffin has been appointed global group chief executive officer of Frette.
In his new post, Raffin oversees all of the operations of the Italian luxury-linens brand. He succeeds Enrico Marinelli, who is staying on as executive vice president in charge of licensing and emerging markets. Raffin joined Frette last year as executive in charge of the brand’s growth initiatives, including opening retail stores, expanding its wholesale operation, developing its new e-commerce platform, and directing product toward hotels and resorts.
In addition to Raffin’s appointment, Scott Formby has been named creative director, in charge of all of the aesthetic aspects of the brand, including product design, store design, visual merchandising and brand communications. This position has been vacant for several years. Formby has joined Frette after serving as creative director for Lucky Brand, a jeanswear lifestyle brand.
