LAS VEGAS–Alliance Sleep Products has unveiled a new Waterford mattress line at the Las Vegas Market here.
Alliance Sleep Products is a Restonic licensee, but the new Waterford line is an independent venture for Alliance and is not part of the Restonic program. A consumer research study done for Alliance found that a Waterford mattress line has “strong potential,” according to a statement from Alliance.
Both companies characterized the partnership as another opportunity to reach the luxury market.
The mattresses feature all-natural materials and includes naturally hypoallergenic Talalay latex. The box spring is made with heavy-gauge, eight-way, hand-tied coils.
“This collection affirms our dedication to our brand-loyal customers and positions us for continued advancement at the forefront of the luxury market,” said Lester Gribetz, senior vice president of marketing for Waterford Wedgwood.
