NEW YORK–Six textiles companies have adopted the latest Cotton Incorporated trademark for promotional use. The mark capitalizes on the familiar Seal of Cotton trademark, with the addition of the word “Natural” beneath. The green trademark will be visible on the packaging of 100 percent cotton products from AQ Textiles, Concorde Apparel, Cutie Pie Baby. Inc., Filo America, Legion Paper and Sure Fit.
The mark is also part of Cotton Incorporated’s strategy to highlight the significant environmental advancements cotton has made over the past 25 years.
“The U.S. cotton industry has made tremendous gains in being a cleaner and greener crop: Pesticide use has been cut in half and the use of irrigated water has been reduced nearly that much. At the same time, yields have increased on virtually the same acreage,” said J. Berrye Worsham, Cotton Incorporated president and chief executive officer, in a statement.