GARDEN CITY, N.Y.–Lifetime Brands has purchased a 30 percent stake in Ekco SAB, a Mexican housewares company.
Ekco manufactures cookware, kitchenware, cutlery, dinnerware, flatware and related items. It owns the worldwide rights to the Vasconia trademark, Mexico’s oldest cookware brand. In Mexico, Ekco owns the rights to the Ekco, Regal and H. Steele trademarks; licenses the Presto trademark for use in that nation; and has exclusive distribution rights for Thermos products.
Jeffrey Siegel, Lifetime Brands’ chairman, president and chief executive officer, called Ekco “the ideal partner for Lifetime to expand in Mexico and other Latin American markets.” Siegel added that the new partnership will allow Ekco to supply branded products to the U.S. market and permit Ekco to supply many of Lifetime’s branded products to U.S.-based retailers that operate in Mexico.