LYNDHURST, N.J.--Appliance and cookware manufacturer Fagor America has relaunched its Web site at
http://www.fagoramerica.com - external-link-new-window>fagoramerica.com, which focuses on the rebranding of its corporate image to align with the company's green mission statement as well as offering new navigation tools. Users are now able to register product, view instructional videos, request literature, search recipes, and shop for accessories and replacement parts on the site.
"We strive to offer products that provide customers with the freedom to spend less time performing household chores and more time enjoying and enhancing their quality of life," said Sara De la Hera, vice president, sales and marketing. "Our goal with the new Web site is to provide the savvy user with an easy and interactive experience while enticing users with the uniqueness of our brand via relevant product information."