Columns

The Aftermath of DOMA: Sales Boon, HR Burden?

Kristi A. Davidson

The day before I sat down to write this month’s column, the U.S. Supreme Court announced two highly anticipated and hotly debated decisions: Hollingsworth v. Perry and United States v. Windsor. In Hollingsworth, the Supreme Court declined to decide whether to reverse the California courts’ rulings that Proposition 8 is unconstitutional because its proponents lackedMore »

Last updated: August 12, 2013

JCP, RB, NYC

Duke_Ratliff

There were two notable home store openings in New York last month, offering an exercise in comparison and contrast for the home business. J.C. Penney finally opened its much-discussed new home shop in Manhattan, featuring exclusive shops from Michael Graves, Bodum, Pantone, Jonathan Adler and Martha Stewart. (Terence Conran’s Design by Conran shop was notMore »

Last updated: October 24, 2013

Counterfeiting: Not a Victimless Crime

Kristi A. Davidson

Have you ever walked down the street and done a double-take because you’ve seen your product being sold under someone else’s name? This problem is not limited to street carts or the underground network lining Canal Street in New York City. We have assisted clients stunned by “reputable” companies copying their design and distributing knock-offsMore »

Last updated: October 24, 2013

The Beginning of a Beautiful Relationship?

The Beginning of a Beautiful Relationship?

Over the last couple of months, these columns have addressed the dos and don’ts of celebrity endorsements.  But what about the celebrity who doesn’t want just to endorse your brand but to create new products under the celebrity’s own brand?  While the financial details of the arrangement may be forefront on your mind, many otherMore »

Last updated: August 12, 2013

Ullman’s Revenge

Duke_Ratliff

The J.C. Penney watch continued last month as the retailer reported a huge loss—$348 million—for its first quarter. The nation’s most closely critiqued retail chain performed even worse than had been expected, reporting a 16 percent drop in sales compared to last year to continue its long decline in sales. Last week, the chain securedMore »

Last updated: October 24, 2013

The Star Treatment

The Star Treatment

Last month we talked about the wrong way to use a celebrity’s endorsement.  Now let’s talk about the right way—because, let’s face it, celebrity endorsements sell. Endorsement agreements contain many of the same provisions you would find in any contract; the trick with celebrities is to make things as explicit as humanly possible (and toMore »

Last updated: August 12, 2013

Crazy for JCP

Duke_Ratliff

Remember Crazy Eddie? Back in the ’80s, the New York-based consumer electronics chain was known for its loudmouthed spokesperson, presumably Crazy Eddie himself. In ubiquitous television and radio ads, Eddie would proclaim at the top of his lungs that his prices were “insaaaaaaane!” J.C. Penney, suffering from a long hangover of too much Ron Johnson,More »

Last updated: October 24, 2013

Pondering Millennials

Duke_Ratliff

Call them a marketer’s dream—or nightmare—the consumer segment dubbed “millennials” (consumers aged 18-34) is starting to make its presence felt in the home furnishings industry. Attention-getting products targeting millennials have been seen at every trade show this year. These items are usually inventive, colorful or unusual in some way—perfectly reflecting the quirky, hard-to-pigeonhole millennials. LastMore »

Last updated: October 24, 2013