WHITE PLAINS, N.Y.–GLM, the trade-show producer and manager, and Whereoware, an Internet solutions and technology provider, have joined forces to launch the Online Catalog Gallery.
The new Web service allows attendees at GLM trade shows to browse exhibitor catalogs or brochures online, and provides exhibitors the opportunity to show complete product lines on the gallery before, during and after a trade show. The Online Catalog Gallery uses a trademarked technology called Active Merchandiser, which allows users to search across an entire exhibitor catalog collection. It will formally debut on the New York International Gift Fair Web site, nyigf.com, in April, and will be available on other GLM show sites beginning this summer.
The catalog gallery will offer retailers “convenient, year-round access to new products and vendors, and further benefit their on-site shopping experience,” said Alan Steel, executive vice president of GLM.
Additional information is available at kburke@whereoware.com, or (877) 521-7448, Ext. 501.