PHOENIX–Comfort Solutions has allied with mattress retailer Sleep America on a promotion to give away a Laura Ashley-designed Mini Cooper.
The mattress manufacturer debuted the promotion at the recently completed Las Vegas Market. The $30,000 vehicle will tour Sleep America locations from February through early April. At the conclusion of the event, Sleep America executives will conduct a random drawing to determine the winner.
“The Laura Ashley Mini Cooper is unique,” said Dave Roberts, Comfort Solutions’ president and chief operating officer, “and aside from being a highly visible promotional device, we believe it will bring customers into the stores.” Roberts who was quoted in a Sleep America statement, also said Comfort Solutions expects to announce more licensee-retailer agreements in the near future.