ATLANTA–Douglas Broward has been named executive vice president of marketing at AmericasMart.
In this newly created position, Broward reports to Jeffrey L. Portman, Sr., vice chairman and president of AmericasMart parent AMC, Inc.
Broward officially joined AmericasMart in February 2012 in the newly created position of senior vice president of branding. His 2012 appointment followed a long association with AmericasMart in his capacity as creative director for Grizzard Communications Group during the agency’s AMC engagement. In a statement, AmericasMart credited Broward for successfully building an omnichannel team responsible for conceptualizing and implementing marketing programming.
“When Douglas joined us, he was charged with creating and sustaining AmericasMart brand continuity across all shows, markets and business lines through all marketing communications channels and in on-site branding” Portman said. “His huge contributions have far exceeded that charge with a long list of successfully executed marketing and branding innovations positioning us for continued growth in the rapidly evolving industries we serve.”