13906 Mon, 03/03/2008 - 12:52pm
NEW YORK–Springs Global U.S. and its Wamsutta brand have renewed its partnership with the National Sleep Foundation in promoting sleep awareness.
The alliance makes Springs a participant in foundation campaigns such as National Sleep Awareness and the NSF Great American Sleep Challenge. National Sleep Awareness Week, which this year takes place this week, takes place in conjunction with the NSF Great American Sleep Challenge, which runs through March 31. Both events raise awareness of the health benefits of a good night’s sleep, and challenge consumers to make changes in their lives to enhance the quality of their sleep.
Springs first supported the foundation last year. The partnership offers a cause-related marketing program for the Wamsutta brand, which “assures a good night’s sleep through comfortable and innovative home fashions for the bed.”